Strategic Planning for Coalition Warfare 1943-1944
Strategic Planning for Coalition Warfare 1941-1942
This volume is a study of the evolution of American strategy before and during the first year of American participation in World War II. It is the sto...
Marketing Planning and Strategy
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic m...
Strategic Marketing, Third Edition: Planning and Control
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet compr...
Coalition Air Warfare in the Korean War 1950-1953
In commemoration of the fiftieth anniversary of the Korean War, the official history offices of the U.S. Army, Navy, Marine Corps, and Air Force and t...
Strategic Planning for Public Relations
This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public...