Marketing Planning and Strategy

Subhash C. Jain

Тип: PDF
Категория: БИЗНЕС

Скачать

Купить

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Другие файлы:

Internet Marketing: Strategy, Implementation and Practice
Internet Marketing: Strategy, Implementation and Practice, Third Edition provides a comprehensive guide to how organisations can use the Internet to s...

Inside-Out Marketing: How to Create an Internal Marketing Strategy
Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's o...

Marketing Management (12th Edition)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook...

The Marketing Plan: How to Prepare and Implement It
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search En...

Strategic Marketing, Third Edition: Planning and Control
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet compr...