Inside-Out Marketing: How to Create an Internal Marketing Strategy

Michael Dunmore

Тип: PDF
Категория: БИЗНЕС

Скачать

Купить

Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). With a balance of both theory and practice, Michael Dunmore shows how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. He demonstrates how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance.

Другие файлы:

Marketing Planning and Strategy
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic m...

Internet Marketing: Strategy, Implementation and Practice
Internet Marketing: Strategy, Implementation and Practice, Third Edition provides a comprehensive guide to how organisations can use the Internet to s...

Marketing Management (12th Edition)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook...

Global Marketing (7th Edition)
The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and a...

Principles of Marketing (14th Edition)
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To he...