The ecological tourism agency in Lithuania which would provide sustainable tours within the country, individual and group travel tours to eco tourists, professional service and consultation. Mission and vision. Company ownership. Legal establishment.
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Business plan of ecological tourism

1. Executive summary

ecological tourism business service

Ecological tourism (ecotourism) in the recent decades is rapidly increasing type of tourism industry as well as popular trend. Ecological tourism is in demand due to the awareness that environmental and cultural heritage is damaged. Moreover, adapting a healthier lifestyle is becoming a trend among conscious society.

We decided to open ecological tourism agency in Lithuania which would provide sustainable tours within the country. We noticed that there is a gap in the industry, as there is demand for sustainable tourism products, but there is no supplier. Therefore our agency named «Eco Travel» would be the first one who will offer to potential customers sustainable tours within the Lithuania. These tours will consist of ecological activities such as nature, extreme and ethnographical attractions. Travel tours will be unique because we will ensure that our service is high quality, sustainable, personal and comfortable for customers who appreciate natural environment and are conscious of protecting the nature. Our main target group will be Lithuanians as well as we will look forward to attract and meet tourists from foreign countries. Customers will be able to combine and choose our offers and services what would be most suitable for them.

Our mission of «Eco Travel» agency is to inspire customers by providing them the highest quality service and fully meet their needs and expectations. Our agency will be unique because of participate in ecological events where customers will be ensured that we take care of environment and nature. By travelling with us, clients will have possibility to experience an unforgettable and unique vacation, while having a feeling of doing the right thing for saving the environment.

The «Eco Travel» agency will be located in Klaipeda, Lithuania, because it offers a huge variety of beautiful ecological attractions and it is one of the most visited cities within Lithuania.

«Eco Travel» agency does not have any direct competitors in sustainable tourism field because we are the first travel agency in Lithuania which is providing sustainable tours, however, we will have many indirect competitors. These competitors are travel agencies which are not concentrating on sustainability and provide customers with simple tours within Lithuania and other countries. That is why we have developed a marketing plan to convince the customers to use our service instead of our competitors and ensure customers to know about our existence and the services we fulfil. The establishers of the agency are five college undergraduates.

Mission and Vision

Mission - we intend to create enjoyable and cooperative working environment which will motivate employees to deliver high quality service to our customers at every point of contact as well as fully meet their needs and expectations. We also seek to inspire customers to think «green», develop and use ecological habits in everyday life.

Vision - to become leading travel agency offering eco-friendly tours in Lithuania as well as to promote the country as an attractive tourism destination while providing unforgettable experience.

2. Company summary

Our tourism agency intends to provide individual and group travel tours to eco tourists, professional service and consultation which will meet the basic needs of customers as well as eco travel markets. The company will be positioned as a specialist in the field of green and eco-friendly travel agency in Lithuania which will provide unique and exclusive, fully-arranged or private tours within the country. Moreover, our services include arranging tour packages by the needs of customers which will meet their expectations.

2.1 Company ownership

We have decided to register travel agency as closed joint - stock company. This type of company prevents stock holders of losing their personal property in the situation of failure. According to Lithuanian laws closed joint - stock company can be established by one or more individuals (maximum 249). Personal stocks can be sold, exchanged or gave away.

Advantages:

· In case of failure shareholders are risking only with the share (property) they brought into business, so their individual assets stay untouchable;

· In order to gain more money company can sell stocks to new shareholders;

· Possibility to quit the business by selling or transferring stocks;

· Tax relief: if the average number of employees is not higher than 10 and the income is not bigger than 291427 euro (1 million Lithuanian Litas), applied 5% tax rate instead of usual 15%.

Disadvantages:

· To open closed joined - stock company minimum of 2 900 euro (10000 Lithuanian Litas) fund is required;

· Shareholders can get company's earned profit only through dividends or by getting salary (in this case higher taxes will need to be paid):

Taxes paid from salary

Tax	Rate
Personal income tax	15% (paid by employee)
Compulsory health insurance contributions	3% (paid by company) 6% (paid by employee)
State social insurance contributions	27.98% (paid by company) 3% (paid by employee)
Contributions to the Guarantee fund	0.2% (paid by company)

2.2 Legal establishment

Establishment procedures:

1. Establishment contract of closed joint - stock company is prepared.

2. The name of closed joint - stock company can be temporary included in Juridical person register.*

3. Accumulative bank account of closed joint - stock company is opened.

4. Money for authorized capital is contributed into accumulative bank account. (all amount or starting contribution, but no less than 2 900 euro - 10 000 Lithuanian litas).

5. Statute of closed joint - stock company is made and signed.

6. List of shareholders is made.

7. Constituent assembly of closed joint - stock company is called.

8. The head-office of the company is registered.

9. Other duties from legislation and establishment contract are being accomplished.

10. Documents are given for Notary confirmation after evaluation of non-monetary contribution***, by which shares are paid partly, establishment contract is made, closed joint - stock company's statute is signed, all starting contributions for signed shares are paid, constituent assembly of closed joint - stock company was placed (if it was called), list of shareholders is made and all other duties from legislation and establishment contract were accomplished.

11. All closed joint - stock company's documents are given to register of Juridical persons after Notary confirmation.

12. Closed joint - stock company is being established after incorporation in register of Juridical persons.

It is not necessary to call constituent assembly of closed joint - stock company, if in establishment contract, according to statute, there are not indicated selected closed joint - stock company members of general shareholders meeting.

Because non-monetary contribution can last longer, by which authorized capital is being paid partly, it is recommended to give it to evaluate for independent estate agent in advance.

2.3 Company location and facilities

In order to achieve the best possible result we are aiming to create individual access to our clients, delivering high quality service and ensuring customers satisfaction. Therefore we are offering our service in two ways:

Internet website is a great way for our customers to get to know about us and our product in general. However, the idea of website is not only to create a possibility for customers to gain the knowledge about services we offer, but also communicate with our company's employees instantly via live chat. Customers also can choose order and pay for selected activities online, without leaving home.

By creating internet website we are aiming at people who prefer shopping via internet or have no possibility of visiting our office. This type of website produces speed while keeping high quality as the possibility to communicate with employees in a distance will provide comfort and reduce doubts, which customers may get during the choosing process.

Office. Taking in consideration that there are people who are feeling more secure and comfortable using face to face communication...