Search Engine Marketing
* Track and measure both digital and traditional marketing with analytics
* Define and use KPIs to manage campaigns and channels for maximum profitability
* Employ SEO strategies to increase leads, conversions, and sales
* Understand how website architecture, keywords, tags, and sitemaps affect search results
* Use PPC to place ads in search engines, radio, TV, and newspapers
* Get hands-on strategies for maximizing Google Analytics and Google AdWords
Pay-Per-Click Search Engine Marketing: An Hour a Day
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is i...
Search Engine Optimization All-in-One For Dummies
And that includes a mortgage of $ 25 in Google AdWords, to get you to a good start! Ten useful minibooks covers how search engines work, keyword strat...
Web Marketing For Dummies
Get the latest tools and trends in web marketing with this new edition of a bestsellerThe rapidly changing landscape of web marketing requires those i...
Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition
SEO For 2010. Search Engine Optimization Secrets
A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for se...