Big Data at Work
Название : Big Data at Work
Автор : Thomas H. Davenport
Издательство: Harvard Business Review Press
Год издания : 2014
Страниц: 240
Формат : PDF
Размер файла: 2,9 MB
Язык : English
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Go ahead, be skeptical about big data. The author wasat first.
When the term big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.
Now, in clear, conversational language, Davenport explains what big data meansand why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.
This book will help you understand:
Why big data is important to you and your organization
What technology you need to manage it
How big data could change your job, your company, and your industry
How to hire, rent, or develop the kinds of people who make big data work
The key success factors in implementing any big data project
How big data is leading to a new approach to managing analytics
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