Handbook of visual communication: Theory, methods, and media

Ken Smith, Sandra Moriarty, Gretchen Barbatsis, Keith Kenney

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Категория: НАУЧНО-ПОПУЛЯРНОЕ

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In his 1990 book, Eye and Brain, Richard Gregory wrote, "We are so familiar with seeing that it takes a leap of imagination to realize that there are problems to be solved (p. 17). While we humans had to learn how to walk, talk, and read, we never had to learn how to see. Thus, unlike walking or talking or reading, we are less cognizant of the many processes that contribute to what we see. Scholars in the rapidly evolving field of Visual Communication now attempt to identify and describe these many processes.

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