Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase
Consumer behavior
Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major vari...
Promotion
I have read and translated the chapter which is called “Promotion”. This is chapter of the book, which is called “Basic Marketing”. E. Jorome Mc Cartb...
Influencer Marketing: Who really influences your customers?
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision ma...
Marketing Communications
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relation...
Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdiscip...