Dictionary of Marketing

Dictionary of Marketing
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing t...

Management and Marketing: with Mini-Dictionary of 1,000 Common Terms
In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing companies and people...

Pocket Business French Dictionary
This dictionary offers over 5000 terms translated to and from English, covering all aspects of business, including office practice, the stock market,...

Marketing Essentials, Student Edition
Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics,...

Pocket Spanish Business Dictionary
This dictionary offers over 5000 terms translated to and from English covering all aspects of business, including office practice, the stock market, i...