Guide to Sales and Marketing for Professional Photographers

Today’s photographers face a host of problems that previous genera-tions never had to contend with. Our industry is changing at such a fast pace that we cannot even attempt to keep up. New prosumer and pro-fessional cameras are debuting daily and are lower in price than ever before.
Also, skills essential to our practitioners are now the domain of even high school graduates who know more about Photoshop, web site develop-ment, and blogging than most of us who have spent years working in this
industry. Album companies are trying to compete for brides’ attention, labs are trying to compete with the consumers who can print their images on their desktop printers, and photographers are trying to compete with the computer savvy clients who are in a digital frenzy.