Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy

Global Corporate Management in the Marketplace is a web-based strategy simulation where learners form the executive team of a new venture entering the microcomputer business. As they run the company, they learn business fundamentals and the interplay between marketing, manufacturing, logistics, human resources, finance, accounting and team management.. As teams compete against each other they learn to adjust their strategy, debate real-life decisions, analyze available options, discover linkages to other parts of the business, resolve conflicts, make tradeoffs and evaluate potential outcomes. Global Corporate Management in the Marketplace is the 6th generation of simulation software over the last 12 years and benefits from the experience and the continuous improvement that long-running simulations enjoy.